Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your best business asset. There is a misconception that registering a company, purchasing the fields and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise to whether to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to use the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from the brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of goods and/or services that business produces is correctly classified into one of the 45 separate categories you can get.
It is important to spotlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception australia wide too. Having rights on the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be keyed in.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Status Objected India objection re the job. However, objections are rare and the associated with trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval for the exclusive user belonging to the specified trademark for all the different goods and services sent applications for under the application.